Darren Dahl, of Inc.com, talks about how to grow a small business into a large company. He describes how the statistics show that this is a staggering project and that the likelihood that it will happen is one tenth of one percent. This is an extremely small number. So what does one do?
First, we would like to display Dahl’s recommendation to the world. He talks about how to grow your company over all of the hurdles that it is likely to encounter, and how to attack the market from many different directions in order to achieve as high as a market saturation as possible. We believe that he is experienced on this topic, probably having researched the success of the small number of small business which grew into these large companies with over several hundred million dollars in revenue. In Dahl’s mind, it is a matter of coming at the problem hard, strong and fast. In other words, it is a matter of finagling into the good graces of your customers, and then pulling various strings until you trick them into remembering you in the future.
Now we would like to bring up some points which were written by Henry Ford himself in his autobiography, “My Life and Work.” He discusses how business is done in real life rarely works and that many businesses fail because of their inaccurate principles. Ford talks about his success and explains how the invention of the automobile had no market, no mass consumer market, and very few people were interested in it. He was told by many people that advertising was key and that multiple models at high prices would sell more cars. Interestingly enough, he quoted numbers of the annual years of success of the Ford Motor Company, and described how a business cannot function properly if the money (and the motivation of money) comes before the service to the consumer. He says that if the service is forefront and maintained, then “the money will take care of itself.” After he obtained controlling majority of the company’s shares, he changed these principles to reflect his numbers, and the business skyrocketed.
So, planning for growth means that money cannot be the motivation for success and that the purpose of the business cannot fully be to make money. It must be service and satisfying the needs of the customer. And this, in part, is facilitated by protective measures guarding our business’s assets. These measures include drug and alcohol screening of your employees and doing this prior to employment, as well as implementing regularly scheduled workplace drug testing through employment. Call CMM Technology today: (+61) 1300 79 70 30.